You had probably already guessed, but our Labrador Gin was nothing more than a bit of fun.
Although Darcy has played an important role as Distillery Dog, we have stopped short of recruiting her for the blending process of our hand (not paw) crafted gins.
The response to our faux-launch was incredible, with several people on Twitter proclaiming it the “Best April Fools of the year hands down!”.
Most people were on to us straight away, but a few seemed to take it seriously. In all fairness, it wouldn’t be the strangest thing we’ve ever done.
Here are a few highlights from yesterday on Twitter:
So, for this year at least, we’re putting Labrador Gin (and all the puns it attracts) to bed. Thanks for joining in the fun, and please pass on our apologies to any disappointed pets!