With the biggest sporting event of our generation underway in London, the Cambridge Distillery decided to add an extra incentive for Team GB: win a Gold for Great Britain and, as well as being rewarded with one of sport’s most sought-after titles, we’ll create and award you with your very own limited edition gin blend. Think of it as our equivalent of putting you on a stamp!
We launched this incentive on Wednesday August 1st, and the athletes responded immediately.
Within hours, Helen Glover and Heather Stanning had triumphed with an incredible row in the women’s double scull.
Bradley Wiggins followed soon after, bagging a Gold in the men’s time trials just days after his winning performance at the Tour de France.
Clearly, the offer of Tailored Gin was proving a winning incentive for our athletes. This form continued into Thursday, with three further Golds being added to the trophy cabinet:
- Tim Baillie and Etienne Scott took Gold in the C2 canoe slalom (our first ever Gold in the event)
- Peter Wilson successfully targeted Gold in the double trap shooting
- Philip Hindes, Jason Kenny and Sir Chris Hoy dominated the men’s team sprint in the velodrome for our third Gold of the day, making five so far in the Olympics
With these successes under our belt Team GB are now in fifth place in the medal table over all, with everything left to play for as the athletics get underway and the team get back in the water at Eton Dorney.
Team GB winners: you are making your country proud. Email us at email@example.com to claim your exclusive Tailored Gin!
- Katherine Grainger and Anna Watkins have just destroyed the competition to secure Gold in the women’s pair rowing! Well done!!
ANOTHER UPDATE (3/08/12) – Two more!!
- Steven Burke, Ed Clancy, Pete Kennaugh and Geraint Thomas take Gold in the men’s team pursuit in the velodrome, setting a new world record in the process.
- Half an hour later, Victoria Pendleton sprinted to Gold on the same track in the Keirin, taking Team GB to third place on the medal board!
If Team GB keep going at this rate, we’ll run out of gin!
4/08/12 – We have high hopes for today: #SuperSaturday!
- Tom James, Alex Gregory, Pete Reed and Andrew Triggs Hodge triumph over favourites Australia to claim a hard won Gold in the men’s coxless fours. Cracking start to the day, well done chaps!
- Moments later, Kat Copeland and Sophie Hosking win the women’s lightweight double sculls! What an amazing day at Eton Dorney.
- The afternoon brought Gold for Dani King, Laura Trott and Joanna Rowsell, who beat the World record they had themselves set in the first round of the women’s team pursuit.
- Jessica Ennis broke more records than you could shake a stick at to take Gold in the Heptathlon with 6955 points, showing the world why she has been the face of London 2012.
- Greg Rutherford, aka The Ginger Wizard, quickly followed Jessica’s Gold making it two in twenty minutes in the Olympic Stadium with a winning long jump of 8.31m. Our 13th Gold, clearly not unlucky for Team GB!
- Mo Farrah performed an incredible 10k, with an in-built victory lap, storming to the third Gold medal of the evening for GB Athletics.
These incredible achievements combined have moved Team GB up to third place in the medal board.
5/08/12 -After Team GB’s most successful day at the Olympics in over 100 years, the medals are still coming in:
- Ben Ainslie wins his forth consecutive Gold, making him the most successful Olympic sailor in history.
- Andy Murray avenged last month’s Wimbledon final defeat by beating Roger Federer for Gold on Centre Court.
6/08/12 – No time to catch our breath from the weekend, our athletes are back in action and collecting medals already.
- Our first Olympic Gold for Showjumping in 60 years comes courtesy of Nick Skelton, Scott Brash, Ben Maher and Peter Charles.
- Jason Kenny continues our stunning form in the Velodrome, sprinting to another Gold.
7/08/12 – High hopes for Team GB in the men’s triathlon and the velodrome today
- Alistair Brownlee strides out a phenomenal lead in the biggest race of his life so far to take Gold in the men’s triathlon, clutching the Union Jack as he walks across the finish line (followed by his brother, Jonny Brownlee, picking up Bronze!). As it’s a family effort, we’ll give them a bottle each!
- Carl Hester, Laura Bechtolsheimer and Charlotte DuJardin win Team GB’s first ever Gold in the Dressage!
- Sir Chris Hoy wins Gold at the velodrome again, making him Britain’s most successful Olympic athlete ever! All hail Sir Chris!
- A second Gold for Laura Trott for winning the omnium. No-one cycles like Team GB.
9/08/12 – No Gold yesterday, but we’re back on form today:
- Charlotte DuJardin wins her second Gold in the dressage
- Nicola Adams becomes the world’s first female Olympic boxing Gold medal winner
- Ed McKeever wins Gold in the K1 200 metre kayak sprint. Another Gold from Eton Dorney!
- Mo Farah wins his second Gold of London 2012 in the 5,000m
- Luke Campbell brings in GB’s second boxing Gold, winning the bantam weight category.
12/08/12 – Final Day!
- Anthony Joshua makes it three boxing Golds for GB as he wins the super-heavyweight final
What an incredible two weeks. Well done to all 541 athletes from Team GB, the tens of thousands of athletes from across the world, and the volunteers who helped to make the event so special.